Women Leading The Way In Post-Recession Job Creation

ADDISON (CBSDFW.COM) – During the Recession, Judy Hoberman left her corporate job training sales people to start her own consulting firm. Hoberman says her friends thought she was “totally nuts.”

“In this economy to leave a good job with benefits and a good paycheck, everything you wanted and to go to nothing, it was a little scary,” she said… (more)

Authenticity in Action: 14 Sales Pros Building Trust on LinkedIn

As a sales professional, how can you put the real “you” forward in an increasingly digital environment that can feel impersonal? Where are the opportunities to stand out and distinguish yourself from the field? 

At a time where trust is — according to the State of Sales 2021 — the No. 1 quality that buyers value in sales professionals, authenticity has emerged as an essential quality. As author Marianne Williamson once wrote, “Trust is very hard if you don’t know what you’re trusting.”



Women in leadership positions in credit unions: Storytelling to empower others

Picture this, I am walking off the stage after my first speaking engagement with a company. I am feeling great and saw that what I shared made an impact as the audience laughed, nodded, and applauded. As I go back to my seat, I am met with a glare from the person in charge….with this comment…”The next time you are in front of the field, don’t tell any more of your stories.  All you salespeople like to do is talk about yourselves …what kind of impact can there be in storytelling?” I thought it was both valuable and empowering…she had a different agenda.  … (more)

Women in leadership positions in credit unions: The barriers we create in our minds

Think about this … I was planning on putting on a telesummit with 25 other women.  I had hand-selected them, had the email invitation to them, and was excited to be organizing and facilitating it, until those words creeped into my brain – I’m not big enough or famous enough or smart enough. I even threw in tall enough and told my husband I was cancelling it before I even got started.  He asked me why and I gave him my spiel of the “enough” nonsense.  He looked at me and said, very calmly and lovingly, “are you nuts?” He continued with “People want to be around you. They trust you and admire you.  They respect who you are and how you are in it for them. Don’t let them down.”  What do you say to that?  (more)

David JP Fisher

Hyper Connected Selling

Create Massive Leverage with the Last Week of 2019: 17 Experts Show You How to Master 2020 Now

 Judy Hoberman, the head honcho at Selling in a Skirt: “At the end of the year I go through a process I call the 3 Rs: REVIEW, READJUST and RELEASE. This will apply to your programs, your talks, your message, your brand and yes…sometimes your people. If it isn’t working try and fix it. If it isn’t fixable it’s time to release it.”(more)


Women in leadership positions in credit unions: Your most powerful tool is your mind

If you are old enough to remember floppy disks, syntax errors, bits and bytes and Dos, you will also remember thinking and wondering why you didn’t get every piece of information that you needed pouring out at your request. Unfortunately, we were reminded that what you put in, is what you get out. That is not any different with your mind. Your mind can be your best friend or your biggest critic.  It depends on what you feed it every day.  When you wake up in the morning do you think about everything you didn’t finish the day before or do you start the day feeling like you are excited about getting the day started? … (more)


Women in leadership positions in credit unions: Are you hearing what I am saying ?

  Think about this…as a speaker, you have an event coming up. You talk to the organizer or meeting planner about who the audience is, what their expectations are and what the message is that they want you to share and are prepared to accomplish that. You review your talking points and are excited to really offer the attendees exactly what you were told they needed.  You’re a bit nervous as you always are before a talk and then…you walk in and the audience is not who the planner told you they would be, the message you have is not relevant to them and you know that there is no way you will relate to them or them to you.  All you wanted was to connect with them… Read more



Women in leadership positions in credit unions: The message your culture is sending

 As someone who has been the only woman in many of the industries I have been a part of, I often think back at why that was appealing to me. Sometimes I simply scratch my head and have no answer and other times I know it was more than the position or industry that brought me in … to me it was all about the culture. When I speak or train or am asked to help a company bring more women into their business, I go back and see if their invitation to invite women in is the message they are sharing.

When I started out in my sales career, I was not hired for my intellect or sales ability … I was going to be the face of the company.  (more)


Women in leadership positions in credit unions: Be prepared

Many years ago, I was a manufacturer’s rep in the gift industry, I remember how long the holiday season seemed to be. We started selling for the holidays in January, shipping in July, reordering in August and continuing the process.  I remember one of my largest clients saying this to me, “ (more)


Women in leadership positions in credit unions: Do you have what it takes?

When we were kids playing outside, we would come up with all sorts of games.  Some involved running, some involved flying through the air on swings, and some involved balls to hit, throw, or kick.  We were on teams and figured out who would do what and where. There always seemed to be one person who directed or suggested or moved us along and we knew that was the leader … at least for that moment..  Read more



Women in leadership positions in credit unions: Managing stress

 According to the American Institute of Stress-80% of workers feel stress on the job and nearly half say they need help in learning how to manage stress.  This past week I had numerous coaching calls with clients and while some things were going better than they had hoped for there were some things that were causing them to feel overwhelmed and not enjoying what they really loved to do. I listened and asked lots of questions and realized (more)

Thrive Global

Spring Clean your Business Bookshelf: 10 Must-Reads for a Better Business

Recently I attended an event hosted by my business coach Tony Jeary.  It was a great way to meet new people (and explore how we can support each other) and there was one request that Tony made that really made this event special: each guest was asked to bring three of their favorite books to the event, put them on the table next to the registration… Read more

Generosity for Thrive Global

Pay It Forward as a Mentor

When you imagine what generosity looks like, what images come to mind? Children sharing toys or snacks? People donating money to a cause? Groups coming together to support families in need? These are wonderful examples, and I have been fortunate to participate in all of these.  Read more

Media Planet: Future of Business and Tech


Judy Hoberman has been excelling as a salesperson since she was a Girl Scout peddling cookies door-to-door. “People always told me I was a real people person, so I naturally assumed that if you’re a people person, you need to be around people… Read more



According to “Women in Leadership: Obstacles and Opportunities,” a report from the Filene Research Institute, 53 percent of all credit union CEOs are female and 70 percent of CU employees in the U.S. are women – numbers that farRead more

Plaid for Women


Whenever I’m asked to be someone’s Sales Coach or facilitate a workshop on Sales, I generally hear how hard sales can be, how much energy it takes and how getting a job with a salary is so much easier. The funny thing is, I don’t think it’s hard at… Read more

Strictly Marketing Magazine, Pg 5


We sat down with Judy Hoberman, President of Selling in a Skirt to talk about the sales process and what our Readers can do to improve their sales and experience for their prospects. SMM: How did you get started with “Selling in a Skirt”? Read more

Plaid for Women


Building relationships requires time, effort and patience. It requires a strategy unique to each situation and prospect. It doesn’t mean developing a shrewd approach to ingratiate yourself with your prospects. If your approach is not… Read more

Plaid for Women


The last two weeks I had back-to-back traveling, training and speaking. While my number one topic is women-how to recruit them, how to give them great training, how to retain them and how to promote them into leadership roles, there …. Read more

Plaid for Women


When we talk about time management, the truth of the matter is that we all have the same number of hours in the day and yet some of us finish mountains of work and projects while others complain they ran out of time.  What’s the… Read more



“I ran out of time.” “I can’t do everything myself.” “I didn’t have enough information.” Excuses are the lies we tell ourselves to make us feel better for a lack of action that leads down the path to failure. As we fly past the midway point of 2017, think… Read more



Let me begin by making a profound statement… Men and Women are different. Why is that important? Studies show that women influence 85 percent of all consumer purchases including everything from autos to health care. Women account for… Read more


This past week I had numerous coaching calls with clients and while some things were going better than they had hoped for there were some things that were causing them to feel overwhelmed and not enjoying what they really loved to do. I listened and asked lots of questions and realized that as much as we plan to have businesses and companies that run like a well-oiled machine, the truth is that doesn’t happen as often as we’d like.  Read More


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