It’s All About Relationships

This past year, I have been featured on Fox Business News radio so many times and of course, I have my favorite stations and hosts.  When I get my list of stations at 5am, I always look to see if I’ve been on their stations before and if we have a relationship built or if it’s […]

Determining Your Niche

Why is it that when someone asks who your target market is, the response many times is “everyone”?  How can that be true?  Is what you offer really good for the immediate world? The more you are able to describe and pinpoint your niche, the more profitable it will be.  Others will understand who they […]

When the Corporate World is on Holiday

Looking back on Labor Day weekend it seemed like Corporate America completely shut down. Every email I sent out or call I made even days leading up to labor day were met with the same message: …I will be back in the office on September 3rd… I guess the “we need it yesterday” sense of […]

Famous Isn’t Enough

You’ve written your book, you’ve got a marketing plan set up, it’s all good and then….life happens.  Not everyone is on the same page, things aren’t completed in the right order but guess what?  You’ve written your book and that is something to be proud of so pat yourself on the back! In the midst […]